Tuesday, 30 June 2009

Milking the American filmgoer

In the Movie Picture Association of Americas "MPAA Theatrical market statistics" they make the statement
"Cinema ticket prices track consumer price index".

They then show statistics that show that in eight out of the last ten years cinema ticket prices rose by more than inflation. Taken over those last ten years they in fact rose by a total of 16,3% above the consumer pric index.
So yes... last year they rose by just 0,6% above inflation.. but seen as a whole that's hardly something to boast about.

Cinema attendances are static.. but revenues continue to rise by the simple fact that they keep putting the price up...

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